United States
Clarify the target segment, value proposition, industry requirements, market-access model, potential partners, and execution costs.
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Prepare for expansion into the United States and Canada
A structured approach to assessing market fit, access channels, operational constraints, and risks before committing resources.
Canada
Assess priority provinces and segments, language requirements, commercial channels, partners, and applicable obligations.
A method grounded in available evidence
Decisions should be based on relevant market data, discussions with relevant stakeholders, and validation of assumptions. Regulatory and tax matters must be confirmed with qualified professionals.
1. Qualify
Define the target customer, need, value proposition, and success criteria.
2. Verify
Compare available data, test channels, and document unknowns and risks.
3. Decide
Define an initial scope, budget, owners, and criteria for continuing or stopping.