Activity
Revenue, orders, new customers, repeat business and revenue mix.
The proposed structure connects commercial, financial and operational performance. Final metrics depend on available data, the business model and management decisions.
A metric is included only when its definition, source, frequency, owner and decision-making purpose are clear.
Revenue, orders, new customers, repeat business and revenue mix.
Gross margin, contribution by offer, fixed and variable costs, and profitability by segment.
Cash receipts, payment dates, cash forecast and working capital needs.
Weighted pipeline, conversion rate, sales-cycle length and average opportunity value.
Active initiatives, milestones, delays, dependencies, and pending decisions.
Priority risks, risk owner, mitigation measure and review date.
The dashboard should create a shared language and speed up decisions, not create an illusion of precision.
| Item | Question to resolve | Expected outcome |
|---|---|---|
| Definition | How is the metric calculated? | Documented formula and scope |
| Source | Which system is authoritative? | Identified and checked source |
| Owner | Who owns the data and acts on it? | An owner appointed by the client |
| Frequency | How often can a decision be made? | Cadence suited to the activity |
| Action threshold | What variance triggers a decision? | Explicit escalation rule |
Find a complementary method and practical checkpoints in our related analysis.
Read the analysis ↗